As Staff Product Designer at Alfred Technologies, I spearheaded the complete UX transformation during the company's strategic pivot evolving from a traditional inventory software to a cutting-edge AI predictive platform. In an intensive 5-month timeline, we reimagined the entire user experience while the company repositioned itself to serve prestigious clients like Montreal F1, CF Montreal, Festival d'été de Québec, and Tampa Bay Lightning. This case study demonstrates how strategic design leadership can drive successful business transformation, seamlessly integrating advanced AI capabilities with intuitive user experiences in the demanding B2B events and sports industry.
Challenge
Alfred Technologies faced a make-or-break moment: evolve or become obsolete. Their legacy inventory software couldn't compete with emerging AI-powered solutions, yet they had valuable enterprise relationships to preserve.
Critical challenges:
- Strategic repositioning: Transition from basic inventory tool to AI predictive platform without losing existing clients
- Accelerated timeline: Deliver complete platform overhaul in just 5 months
- High-stakes clients: Meet enterprise-grade expectations for F1, professional sports, and major festivals
- Technical complexity: Make sophisticated AI features accessible to non-technical users
- Resource constraints: Execute transformation with lean startup resources
Key Features
Smart Inventory Management - Redesigned interface for multi-site management with automated stock predictions
AI Invoice Import & Detection - Generative AI system to automate document processing and reduce human errors
Live Sales View - Real-time dashboard with interactive visualizations to monitor performance instantly
Conversational AI Chatbot - Intelligent assistant for customer support and automated business insights
Optimized Stock Transfers - Streamlined workflows with AI recommendations for inter-site logistics
Dynamic Price Optimization - Predictive algorithms to maximize revenue based on market trends
Predictive Analytics - Complete metrics suite with forecasting for strategic decision-making
