Product Designer & Entrepreneur — from strategic vision to scaling AI startups

About me

I’m a Lead Product Designer based in Quebec with 15+ years of experience in digital products, SaaS, and e-commerce.  
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Currently, I’m the sole designer at Alfred, an AI-powered SaaS platform helping the Food & Beverage industry optimize operations.  

My role spans product vision, strategy alongside the CEO and PM, designing intuitive user experiences, and building a scalable design system. I also integrate generative AI into my daily workflow to accelerate prototyping, test ideas faster, and validate concepts efficiently.  

Previously, I was a partner in an AI startup where I contributed to building the company from the ground up — defining product vision, designing the product, developing the sales strategy, shaping HR structure, and supporting business growth. This experience gave me a holistic view of what it takes to scale a tech startup and the strategic role design plays in that journey.

I also built and led design teams at UEAT (Moneris) and Savoir-faire Linux, while delivering projects for a variety of tech and e-commerce organizations.

My constant goal: blending design, strategy, and innovation to generate impact on both products and organizations.